Wouldn’t it be amazing to have “the inside scoop” on how to get your share of the incredible wealth that can be yours through the Internet? Everyday more and more people are turning to the ‘Net, and thousands of “newbies” and opportunity seekers come online each month. With this constant influx, surely there must be a way that you can create a profit stream from just a small segment of the total online population! Of course there is, but you have to begin by asking the right question.
Remember the classic story “Acres of Diamonds”? The main character searches tirelessly for ways to “strike it rich” yet all the while he literally has “acres of diamonds”–in their raw form–right in his own back yard! The same analogy is true for the Internet. You too may be seeking for ways to “strike it rich” online; however it seems that too few people either see or fail to understand the vast “acres” of online wealth that’s waiting to be discovered and, like the “Diamonds” in the story, refined.
You will discover the wealth you seek only when you determine the kind of wealth you’re looking for. That means you need to answer this question: “What kind of wealth does the Internet offer?” Of course our e-mail accounts are filled with messages claiming the answer is “overnight riches” with little or no effort. (Can you say “delete”?). While there certainly are scores of people who are making good money online, the main reason for their success is that they know how to mine the Web’s true wealth.
Notice I did not say it was because “they know how to make money from the Internet.” As any number of professional marketers will tell you, “money is not the focus; it’s the by-product.” First of all, you have to be able to mine the “acres of diamonds” hidden on the Web. (In case you’re still scratching head, what I’m trying to tell you is that the incredible wealth of the Web is the Internet itself!)
Think about it for a moment. What is the ‘Net? It’s the “Information Super Highway!” Whatever subject or item that a segment of the ever-growing online population is searching for boils down to one thing: information. And information about that information is collected, categorized and ranked by the ever-active Search Engines.
Your response is probably something like, “Big deal!”
But here’s where it gets interesting. If you have at your disposal the means to find out exactly what a specific segment of people are searching for, then, armed with that information, you are in the unique position of having the opportunity to give them what they want! Master Marketer Marlon Sanders says it best, “What they’re buying, I’m selling!”
First of all, ask yourself, “What does this specific market/target group want?” You can find the answer using some of the Web’s own “acres of diamonds”, Search Engine utilities like goodkeywords.com and wordtracker.com, just to name a few. Once you’ve found out what kind of specific information they’ve “gotta have”, then go get it for them!
You’re probably thinking,”Hey! Wait a minute- I thought that’s what they were supposed to do!”
Well, that’s where you and successful online pros like Marlon Sanders part company. He realizes that people are willing to pay him if he comes up with a way to collect and package the specific information his prospective customers (target market) want.
Guys like him make their money the “old fashioned way”; they “find a need” (discover a problem a certain target group or market with money has and that is willing to spend to solve that problem) and then “fill it” (create the desired solution by using the wealth of online information and resources to study that market and solve their problem.)
So, when you go out and get exactly what your prospective customer wants–and then let them know that you have what they want, who do you think they’re most likely to run to? You–because you have positioned yourself as the “prime source” for what they want!
So, how do you go about getting “what they want”?
Find out in Part 2!