Quick! You’ve only got fifteen seconds to answer my question . . .
Who am I?
-I’m a world-renowned promoter and I’ve just picked up your business card OR . . .
-I’m a nationally-known speaker seated next to you at your business luncheon OR . . .
-I’m an international film producer and I’m the only one in the elevator with you OR . . .
-I’m a venture capitalist looking for a new and viable business proposition OR . . .
-I’m a best-selling author with a little time to spare after a book-signing OR . . .
(replace with the name of your favorite movie star, athlete or multi-millioniare).
Do you think I’m joking? I live in little Jamestown Tennessee, yet one summer
Country singer Shania Twain was in town for the weekend to ride horses at one
of the larger riding stables. What would you say if you were in the buffet line
next to her and you wanted to break into Country Music?
The point is that these people know what prosperity or success is because . . .
they autographed it with themselves! Just like “The Donald” dared to “autograph
the New York Skyline,” so those who have experienced any significant degree
of success, in any field, have dared to put their “own brand” on it!
If there’s one thing that I’ve learned from my continuous study of Marketing
since 1987, you’ve got to have your own unique identity- whether online or off!
Otherwise you’re just another “wannabe”, content to sit on the sidelines
watching and wishing. In fact, it is the only foundation for building any
Martha Stewart became a household name because she made a name for
herself as the nation’s top creative homemaker.
Steven Spielberg became a top director and producer because he
made a name for himself by the way he makes movies.
Robert Allen became a top motivational speaker because he made a unique
name for himself in the crowded self-help arena.
Each person discovered what they were good at and then dared to “make
it in their own image.”
Whether it’s personal, commercial or financial success, the key to any lasting
success is to differentiate.
Like 7-Up, “The Un-Cola,” for instance.
Everyone has this unspoken question that must be answered satisfactorily
before they will begin to take you and what you have to say seriously.
Here it is:
“Who are you and why should I listen
to what you have to say?”
Whether in an elevator or on a webpage, you’ve got the same fifteen seconds
to give the correct answer. The best way to answer that question is to first,
discover what you do best, and then either become the best at doing it or . . .
figure out how to do it well but in a unique way.
For example, I love to do research and gather information to help me learn
and do new things. Because my job often has required me to take information
and put it into a new form, I’ve become quite adept at it. As a result, I’ve
discovered that I can take information that’s readily available and
reformulate it into a valuable and potentially salable product.
That’s why I call myself “The Premiere Info-Strategist”(TM) – someone who
strategizes how to make “ordinary information” both valuable and profitable.
Want proof? See what my friend (and mentor) John Delavera had to say
about me in his newsletter to his thousands of subscribers.
Now, ask yourself, “What do you enjoy doing – and do well – that, if done
differently-could be valuable to others and thus profitable for you?”
Once you find the answer to this question, you’ll be light years ahead of
others in the quest for success because you have begun the process to
“Create Your OWN Brand of Success.”