How to Beat The “Product Creation Blues”

By Stephen Boutelle

It doesn’t matter how long you’ve been involved in Marketing, or whether you’re a “newbie” or an experienced marketer. Sooner or later, you will experience “The Product Creation Blues.” It could happen with your first—or fifty-first—product. In other words, it’s that the feeling of panic or frustration that sets in when you contemplate just how…

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The Online Beaty Pageant

By Stephen Boutelle

It happens every year, and it’s one of the most-attended events during “Fair Week” at many County Fairs, especially in the American South. What am I talking about? The annual contest that determines just which of the many teen-aged young ladies from across the County will become the next “Fairest of the Fair.” Over the…

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Lasting Success-The Boutellian Formula

By Stephen Boutelle

Many times the most profound truths are often hidden in the most unexpected place… right in front of you! The problem in discovering them for most of us is that often we’re too distracted to recognize what should otherwise be obvious. A classic example is the “Acres of Diamonds” story. The main character is looking…

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