Prosperity
. . . Success . . .
What Is It to You?
By
Stephen Boutelle ©2007
Quick! You've only got fifteen seconds to answer my question
. . .
Who am I?
-I'm a world-renowned promoter and I've just picked up your business
card
OR
-I'm a nationally-known speaker seated next to you at your business
luncheon
OR
-I'm an international film producer and I'm the only one in the elevator
with you
OR
-I'm a venture capitalist looking for a new and viable business proposition
OR
-I'm a best-selling author with a little time to spare after a book-signing
OR
-replace with the name of your favorite movie star, athlete or multi-millioniare.
Do you think I'm joking? I live in little Jamestown Tennessee, yet one
summer Country singer Shania Twain was in town for the weekend to ride
horses at one of the larger riding stables. What would you say if you
were in the buffet line next to her and you wanted to break into Country
Music?
The point is that these people know what prosperity or success is because
. . . they autographed it with themselves! Just like "The Donald" dared
to "autograph the New York Skyline," so those who have experienced
any significant degree of success, in any field, have dared to put their
"own brand" on it!
If there's one thing that I've learned from my continuous study of Marketing
since 1987, you've got to have your own unique identity-
whether online or off! Otherwise you're just another "wannabe", content
to sit on the sidelines watching and wishing. If you've read the index
page of my site,
then you'll understand why this is so important. In fact, it is the
only foundation for any lasting success.
Martha Stewart became a household name because she made a name for herself
as the nation's top creative homemaker. Steven Spielberg became a top
director and producer because he made a name for himself by the way
he makes movies. Robert Allen became a top motivational speaker because
he made a unique name for himself in the crowded self-help arena. Each
person discovered what they were good at and then dared to "make it
in their own image."
Whether it's personal, commercial or financial success, the key to any
lasting success is to differentiate. Like 7-Up, "The Un-Cola,"
for instance.
Face it. Everyone has this unspoken question that must be answered satisfactorily
before they will begin to take you and what you have to say seriously.
Here it is: "Who are you and why should I listen to what you have
to say?"
Whether in an elevator or on a webpage, you've got the same fifteen
seconds to give the correct answer. The best way to answer that question
is to first, discover what you do best, and then either become the best
at doing it or . . . figure out how to do it well but in a unique way.
For example, I love to do research and gather information to help me
learn and do new things. Because my job often has required me to take
information and put it into a new form, I've become quite adept at it.
As a result, I've discovered that I can take information that's readily
available and reformulate it into a valuable and potentially saleable
product.
That's why I call myself "The Premiere Info-Strategist"(TM)
- someone who strategizes how to make "ordinary information" both valuable
and profitable. Want proof? See what my friend (and mentor) John Delavera
had to say about me in his email to his thousands of subscribers.
Now, ask yourself, "What do you enjoy doing - and do well - that, if
done differently- could be valuable to others and thus profitable for
you?" Once you find the answer to this question, you'll be light years
ahead of others in the quest for success because you have begun the
process to "Create Your OWN Brand of Success."
(Note: This article may be re-published but must
include the resource box below.)
*****************************************
Stephen Boutelle, "The Premiere Info-Strategist" (TM),
has developed a unique system of converting "ordinary"
information into a valuable (and profitable!) resource.
Discover how you can use his "Info-Strategies" and
"Unleash Your Own Prosperity" at
http://www.ProsperityUnleashed.com
For
More Information About "Unleashing Your Prosperity" Click Here
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