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Volume
2 No. 3 September 24, 2005
An
Eph5 Communications
Publication
Editor & Publisher: Stephen Boutelle
© 2005 All Rights Reserved
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MISSION
STATEMENT:
ProsperityUnleashed!
Newsletter is Dedicated to Bringing You
Fresh Original Content, Proven Profit Strategies and
Resources You Really Can Use to Help You Plan For, Create
and Streamline Your Own Success.
=============
Inside This Issue:
=============
+ Your Thought-Provoking "Prosper-verb"
+ Editorial: "Written Wruminations"
+ Top Sponsor
+ Three Vital Words For Measuring
Personal And Business Success (Feature Article)
+ "Tips 2 Help You Prosper"
+ Sales Avalanche: What You Can Learn
From A Clown (Info Article)
+ Q & A: Reader Response
+ Middle Sponsor
+ Parting Thoughts
+ Bottom Sponsor
+ Subscription Management
==
A Thought-Provoking "Prosper-verb"===
""People
fail in direct proportion to their willingness to accept
socially acceptable excuses for failure."
- W. Steven Brown
=="Written Wruminations"
==
A
big "Hello!" to the regular subscribers of
ProsperityUnleashed!
and a Super Special Welcome to all of
you new subscribers as well!
First
off, I owe each of you a very big apology, as this edition
is coming to you much later than usual. First of all,
I was behind in getting it done due to Labor Day weekend.
Then, I just had a hard time coming up with anything
that I deemed substantial. After all, the header graphic
on this publication promises "fresh, original content."
I could have 'cheated' and went with a couple of other
people's articles, but that wouldn't have been fair
to either of us.
After
hearing about and reading the stories of people who
have little or nothing left due to the recent hurricanes,
I have been doing a lot of soul-searching. I mean, why
should I complain about gas at or above three dollars
a gallon when thousands of people have lost their vehicles,
homes and loved ones along the Gulf Coast? Most of the
rest of us still have a roof over our heads, a bed to
sleep on, and most like a good variety of food, clothing
and 'creature comforts'. Then there was that picture
of the Astrodome, where thousands of Katrina evacuees
are being housed. They were living in stadium seats!
Compared to those conditions, we really have nothing
to gripe about.
In
the Book of James we read: "Whereas
ye know not what shall be on the morrow. For what is
your life? It is even a vapour, that appeareth for a
little time, and then vanisheth away."
Life is short at best, and yet so many times we
get so busy "doing our own thing" that we
forget about the real 'stuff' of life: our relationships
with our family members, friends, business associates
--and yes, subscribers and customers. And of course,
there is also the ever-important spiritual relationship
we need to have with God.
Which
reminds me of another reason why I got behind on this
issue: for two weeks I had a continuing problem with
upgrading the operating system on the nearly new computer
my wonderful wife bought for me recently. (Thanks to
my computer's two-week downtime, I had no excuse for
not spending quality time with my wife later in the
evening.) Finally,
out of exasperation I contacted technicians at both
Dell and Microsoft, and got the problem resolved within
about thirty minutes! The lesson from that experience
is: to get something done, you have to "take the
bull by the horns" and do it yourself. (You can't
always count on somebody you know who "knows computers").
Those technicians are there for a reason, and most of
the time they can help you solve your problem--in a
very friendly and polite manner, too, might I add.
As
far as the "Marketing Challenge" I threw out
to you in the previous issue, I've had no responses
thus far. Looks like I'll have to save that idea for
another time--or scrap it altogether.
In
this issue you'll find a new article I've written
about a simple but effective way to determine both personal
and business success. I'm also including a great new
article by Jo Han Mok that I received recently: I think
you'll appreciate it at least as much as I did. You'll
also find some Free
and very helpful success resources for you to download
. . .
I'd
also like to remind you about the subscribers only membership
site (just for you!) The
username is prosper and the password
is success.
As
for my newsletter's back issues, you can find them at
the Archives page here.
I'm always open to your questions, ideas or suggestions
about ProsperityUnleashed! Just Click
Here! and I'll be happy to respond.
And
if you'd like to get to know more about the person behind
this newsletter, just click Here!
Now
on to the latest issue!
Seeking
YOUR Success,
Stephen Boutelle
"The Premiere
Info-Strategist" (TM)
http://www.prosperityunleashed.com
"Create Your OWN Brand
of Success"
Eph. 5:16 "Making the Most of Every
Opportunity"
===Top
Sponsor===
The One
Place To Access "Heavyweight" Marketing
Tools Without The "Heavyweight" Price.
Three
Vital Words For Measuring Personal And Business Success
By:
Stephen Boutelle ©
2005
It
was back in the summer of 1991 that I first heard those
three simple words that to this day I will never forget.
I had been living in Michigan, where I was raised most
of my life. At that time, thanks to my college rommate's
vehicle dying--and the job freeze that took place nationwide
prior to Desert Storm--we were both out of a job and
had agreed to work for room and board at a small church
where his future father-in-law was pastoring.
It
was during the first part of the four months we were
there that my roomie's fiancee's uncle and his family
came to visit for a few days. He had worked in Atlanta
for many years in construction and had recently moved
to Tennessee to take a position as care-taker and maintenance
man for a small Christian camp near Livingston, TN.
After
seeing his presentation about the camp, I decided that
going to work there for the summer might not be a bad
idea and filled out an application to be a counselor
(something I'd never done before!) and sent it off.
I figured maybe after the summer that the jobs would
pick up again in Michigan when I came back.
It
was just two weeks before camp started that I found
out my application had been accepted. So on June first
I was Tennesee-bound, with no idea that I was about
to start on an adventure that continues to this day
(I never did move back to Michigan).
The
uncle's name was Jim Lass; he was likeable yet had a
very serious air about him. During the girls' weeks
at camp, when they were in the cabins, the other young
men like me who were there for the summer stayed in
an older house at the other end of camp. We were also
the kitchen and maintenance staff during those weeks.
But
one other thing that stills stands out in my mind about
him is that, without fail, whenever he saw one of us
either standing around or headed out across the grounds,
he would call out these three words: "What's your
purpose?" (Of course, when a six-foot tall, muscular
red-headed man--who's also your boss for the summer--asks
you that question, you must stop and answer it.)
A
few days later, after having heard him say it several
times, we began joking about it and mimicking him in
a good-natured way. But I never could seem to forget
how quickly he was able to get to the point with those
words.
As
I was wondering about a topic for a new article for
my newsletter, I was again reminded of Mr. Lass and
his question. So I began thinking about how it could
be applied to achieving Success--both on and offline.
No
matter if we've been doing business for one or for twenty
years, I think that we ought to continually ask ourselves
the same question: "What's (my) purpose? Why am
I doing this?" about not just our business activities
but our personal life as well. For instance, "Why
am I involved in Marketing? Why am I publishing a newsletter?
Or, Why am I promoting this product or seminar?"
We
need to look at our life and our business with the same
mindset a prospect would use when reading a sales letter:
"Give me one good reason why I
should read this letter or buy your product? What's
the purpose?"
As
a personal example, my purpose for being involved
in Online Marketing is two-fold: I love marketing and
learning more about it, and I want to eventually support
my family as a full-time marketer. My purpose for
writing my Newsletter is summed up in its Mission Statement
and in the famous words of Zig Ziglar: “If you
help enough people get what they want, you will get
what you want."
Of
course many people might disagree with my reasons and
say something like: "I'm a marketer because I want
to make money." That's the wrong perspective because
money is a by-product and not the goal itself.
Nobody is going to just "give you money."
They want to know "What's in it for me if I choose
to give you my hard-earned money?" It is only when
you have a product or service that will either meet
a prospect's geniune need or solve a problem for them
that they will be willing to let you have any of their
money.
The
extent of our success in any endeavor, whether in our
personal or business life, is directly linked to what
our purpose is behind it. If our motives are self-centered
and greedy, that will become apparent to our personal
or business prospects. But if we are truly offering
someone else something that is both valuable and beneficial
to them, whether the product is ourselves or a good
or service, then we cannot help but achieve at least
some measure of success by using this "others-centered"
approach.
So
in closing, let me ask you: "What's your purpose?"
*****************************************
Stephen
Boutelle, "The Premiere Info-Strategist" (TM),
has developed a unique system of converting "ordinary"
information into a valuable (and profitable!) resource.
Discover how you can use his "Info-Strategies"
and "Unleash Your Own Prosperity" at http://www.ProsperityUnleashed.com
==="Tips
2 Help You Prosper"===
Would you like to get a little bit of "online fame"?
Here’s
how:
If
you know of a great no or low-cost Tip you’d like to
share, please feel free to send it Here
Along
with the tip please include your name, website URL and
a brief one-line description or tagline for it. If I
use your tip, you get the credit!
Right
now I'm gonna let you in on a great new FREE service
that Ewen Chia just launched. It enables you to protect
your affiliate links and hide those long 'ugly' ones!
Sales
Avalanche: What You Can Learn From A Clown
I often
get lots of subscribers asking me how it is possible
for me to consistently get such startling reponse rates.
This is usually the case after they have done some JV
with a supposed big name marketer claiming to have a
billion people on his opt in list, and the clown pulls
in only 3 sales.
SO the
big question is, how do you not fall into the trap of
becoming a 'clown' like our friend above? Here are a
few pointers.
Power
Pointer #1: It's NOT the size.
Despite
what women say, size has nothing to do with it. I don't
care how many people you have on your list. I'd rather
have a list of a 1000 people who have spent at least
$97 than a list of 3 billion people who have not spent
a dime with me.
Power
Pointer #2: Give MORE value.
A majority
of Internet Marketers fall into this category: every
email is a pitch. "Buy this, then buy that."
Let me promote anything under the sun. It doesn't matter
if it's garbage, as long as I get my commissions.
It's
easy to tell when a marketer is desperate. Usually you'll
get a flurry of emails that will telegraph something
like "Hey you know I sent you an email yesterday to
buy widget X. Guess what? Here's widget Y and it's better
than Widget X" It's everything or anything. Some trashy
fire sale, some shoddy software, the newest niche formula,
blah blah . . .
Leave
this to the amateurs. Probably aside from sending emails
to their list, they have no other means of making dough
online. Don't, for the love of mother mary, fall into
this trap. I've been there and done that when I started
out. The money isn't there. If you wanna squeeze MAXIMUM
profits from your list, you gotta give. Give more, and
learn to 'hold out' from all that pitching.
If you're
skeptical, try it. Give nothing but your very best content
for 4 weeks straight and throw in a pitch on the 5th,
see what happens. Most probably, people will already
be BEGGING you to sell them something in the 3rd week.
Power
Pointer #3: Focus.
If you
want to make the most number of sales you possibly can,
do it the PRO way and focus.
Concentrate
on ONE product, and have a CONGRUENT message.
Marketing
bozos on the other hand will have a 'buffet spread'
of 72 hour specials alongside with an exclusive 'buy
my ebook and you get my mother as well' type of offer.
When
people are confused, they DON'T buy.
If you
get a poor response intially, try to 'tweak' your offer
and your marketing mechanisms and see what happens.
Very
often, it could be due to one or more variables that
you can 'fix'. For instance, it could be the 'look'
of the piece, the 'qualifiers' in the copy, the price
point, yada yada. It could be anything, but unless you
test and monitor your results, you wouldn't know.
And last
but not least, don't imitate.
DARE
to be different.
If you
have your own unique spin on things, do it.
Nuts
to
those who don't like you, and go with your heart.
You can
stand your ground and you don't need anyone else's permission.
I'll
give you an example. Most 'bozo' marketers online are
followers. They see a 'fire sale', they come
up with a 'fire sale'.
They
see a 'source code blowout', they come up with a 'blowout'.
They
see a 'Private lable package', they come up with a 'Private
Label Package'.
They
see a 'Content Publishing system', they come up with
a 'Content Publishing System'.
Yet if
you look at them and ask yourself what they 'REALLY'
do, there's only one answer. They're anything and everything
that makes money.
That's
cool, but where's your business longevity?
Where's
your 'identity'?
Where's
your 'brand'?
How are
people EVER gonna relate to you?
I hope
all this is making sense to you. It's a long email laced
with sarcasm and some dark humor but I've been keeping
this stuff to myself for far too long.
Time
for you to know, and if you dig what I had to say, do
every marketer on this planet a favor and forward it
to any other marketers you know.
The 'little
guy' CAN succeed!
Jo
Han Mok
Midas
Touch Marketing
P.S.
Don't take my word for it though. Just look through
the emails you get in your inbox and see if what I said
is true.
P.P.S.
You have full permission to reprint this article as
long as you credit it to me ok? : - )
===Q
& A: Reader Response===
It's your turn, now . . . Tell me, What's
your biggest obstacle, question or concern about "Creating
Your OWN Brand of Success"?
Send it Here
and I'll do my best to respond to it in the next issue.
In
the meantime, let me know what you think about this
newsletter, and any suggestions you may have to help
make it better: Click
Here!
===Middle
Sponsor===
Find
out how to safeguard one of your most expensive--yet
often least-protected--purchases:
Click
here!
===Parting
Thoughts . . .===
I
hope this latest issue of ProsperityUnleashed! has
been helpful to you. If there are specific topics about
Success that you would like me to cover, please feel
free to contact me here.
The purpose of this publication is to help you.
Oh, I
almost forgot . . . I did mention something about some
FREE Success Resources for you to download, didn't I?
Well, here
you go!
And
in closing, here's something that just might help you
in your quest to 'Create Your OWN Brand of Success'
- but only if you use it. It's called
Mr.
Zine and it will give
you bonus points toward bonus items for this or any
other ezine listed there. But remember, the link
has a time limit. (Of course you can list your
publication too!)
Click
here
to earn Mr. Zine Points for reading this issue.
NOTE: You can collect your Mr.
Zine Points ONLY if you click the link above.
Collect Points and cash them by selecting Bonuses!
I
hope you've enjoyed this issue- and that you will also
enjoy and make use the 'extra-helping' of bonuses I've
collected for you! Until the next issue, as always I
am . . .
Seeking YOUR Success!
Stephen
Boutelle
Contact
E-mail
===Bottom
Sponsor ===
Take
the Frustration Out of List-Building: Discover
How
to Streamline Your Efforts!
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==================================
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