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Volume
2 No. 2 August 11, 2005
An
Eph5 Communications
Publication
Editor & Publisher: Stephen Boutelle
© 2005 All Rights Reserved
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MISSION
STATEMENT:
ProsperityUnleashed!
Newsletter is Dedicated to Bringing You
Fresh Original Content, Proven Profit Strategies and
Resources You Really Can Use to Help You Plan For, Create
and Streamline Your Own Success.
=============
Inside This Issue:
=============
+ Your Thought-Provoking "Prosper-verb"
+ Editorial: "Written Wruminations"
+ Top Sponsor
+ Ten Ways To Promote Your Site And
Increase Traffic (Feature Article)
+"Tips 2 Help You Prosper"
+ Q & A: Reader Response
+ Middle Sponsor
+ Parting Thoughts
+ Bottom Sponsor
+ Subscription Management
==
A Thought-Provoking "Prosper-verb"===
"The
path to lasting Success will always include an 'extra
mile.' That is the length that you must be willing to
go to build credibility for yourself with your subscribers,
customers and partners."
- Stephen Boutelle
=="Written Wruminations"
==
A
big "Hello!" to the regular subscribers of
ProsperityUnleashed! and a Super Special Welcome
to all of you new subscribers as well!
With
this edition the second year of ProsperityUnleashed!
is underway. I hope you enjoyed the special gifts that
were a part of last month's Special 1st Anniversary
issue and that you're enjoying your summer (if you're
in the Northern Hemisphere, that is). It's been a very
busy and hot summer here in Tennessee, with the heat
index up into the 100's at times.
We
went on vacation the last week of July, and as those
of you who are long-time readers may recall, I wrote
an article
a year ago featuring several observations about the
lack of marketing I found at several tourist attractions.
Well even though we went to completely different locations
this year, my findings were still much the same. I mean,
how hard can it be to have a refrigerator magnet created
for your tourist attraction with the name on it??
Or postcards . . .
I've
got a challenge that I want to throw out to you: Check
out the tourist attractions in or near where you live.
But do so with marketing eyes! Pay attention
to how they are marketing their name (hopefully they
are trying to do this). Take along a notepad and a pen,
writing down your observations. Do they have a website?
Do they promote it? Things like that. Chances are very
good that your findings will be similar to mine. Once
you've done this, put your observations in digital form
and send them to me here
with "Marketing Eyes" in the subject.
I
will create a list of your findings in the next issue,
with the goal of getting subscriber feedback about how
to improve marketing for that attraction. Only a description
of the type of attraction will appear, so that you
can become "the Marketing Hero" for your
local attraction by having a ready-made series of solutions
to assist them in their marketing efforts. Then all
you'll need to do is find out how to contact their Marketing
department. (Or if they don't have one, have them hire
you!) After all, if you're serious about "Creating
Your OWN Brand of Success" what better
place to begin than "your own backyard?"
Now
before you point your finger and tell me I should take
my own challenge, let me say that I already have!
I mentioned my observations to the owner of new
attraction in Pigeon Forge and gave him my contact information.
He assured me that he would contact me. But if he
doesn't, I have his business card so I
can follow-up with him. I'll even include my observations
for this attraction in the next issue. It's because
of that meeting with the owner that I came up with this
challenge.
In
this issue you'll a new article featuring several
ways to promote your site and increase traffic. Hmm.
Maybe some of those suggestions might work for your
local tourist attraction . . .
I'd
also like to remind you about the subscribers only membership
site (just for you!) The
username is prosper and the password
is success.
And
if you'd like to see the back issues, you can find them
at the Archives page here.
Of
course, I'm always open to your questions, ideas or
suggestions about ProsperityUnleashed! Just
Click
Here! and I'll be happy to respond.
And
if you'd like to find out more about the guy behind
this newsletter, just click Here!
Now
sit back, relax and enjoy the latest issue!
Seeking
YOUR Success,
Stephen Boutelle
"The Premiere
Info-Strategist" (TM)
http://www.prosperityunleashed.com
"Create Your OWN Brand
of Success"
Eph. 5:16 "Making the Most of Every
Opportunity"
===Top
Sponsor===
The One
Place To Access "Heavyweight" Marketing
Tools Without The "Heavyweight" Price.
Ten
Ways To Promote Your Site And Increase Traffic
By:
Stephen Boutelle ©
2005
Website
promotion is a vital area in internet marketing that
you should learn to master immediately. Your website
is your HQ on the web, and as such, should be made prominent
at the soonest possible time. The more people who would
know about your website, the more visitors you would
have.
Increased
web site traffic would mean more potential sales and
an expanded customer base. Here are ten useful ways
to increase the volume of traffic of your site:
1.
Get Your Own Domain Name.
People
will never forget catchy domain names. Getting your
own domain name will provide familiarity and recall.
Be sure to choose a short and easy to remember domain
name that is appropriate to your business.
2.
Upload New, Original and Useful Content.
Blatant
ads such as banners and pop-ups only irritate visitors.
Give them information they can't find anywhere else,
and give it to them for free. Always think benefits
when posting a new article or feature. Thinking of ways
to get your visitor what they want will establish respect
and more importantly trust.
3.
Submit Your Site to Search Engines.
Search
engines bring more than 75% of traffic to most web sites.
Search engine submissions means serious work. This involves
search engine positioning and meta tag placements. It
doesn’t end there because you need to test this
with a number of search engine tools. This process involves
constant monitoring of website competitors, and continuous
editing of pages.
4.
Pay For Top Spots.
The
best way to get website traffic without trying too hard
would be through paid advertisements. These advertisements
would be posted on prime locations or banners of websites.
Popular websites like leading newspapers and search
engines would provide immediate recognition and visibility
to their customers. Of course this entails some substantial
advertising budget, but it is a good recourse for those
who could afford it.
5.
Form an Online Community.
An
online community can be a message board, email groups,
discussion list, and even a chat forum. Actively participate
in these on-line groups by posting answers to other
people’s questions and post appropriate information.
Be visible and include your signature at the end of
your postings. Maximize these special interest groups
because people in online communities get involved easily
and are ready to communicate with others.
6.
Start Your Own Mailing List.
It
is the best way to keep in touch with your prospects
and your customers. This is the best way to build the
credibility needed to close a sale to your target market.
7.
Start an E-Zine for Your Website.
An
E-zine is an extension of your site, but this will highlight
new information and features of your site. People will
be reminded of your website as they read each issue.
If they find they issue interesting or worth sharing,
they can easily and instantly pass this on to the people
within their network.
8.
Submit Articles.
Write
your own article and submit it to e-zines, websites
and magazines that accept article submissions. Be sure
to include your business and contact information and
website address in the resource box.
9.
Exchange Ads.
Create
ads that will promote your business and website. Submit
this to e-zines or other websites in exchange for free
ad space in your own electronic publication. Your presence
to other site or publications is very important in getting
the increased traffic that you want. This is usually
facilitated with either simple links or flashy banners.
10.
Update Your Website.
Your
website should always be up and running. It is to your
advantage if you maintain your website with new articles
and updated features. Maintain a clean layout and check
for broken links, images and pages. If they always find
what they want and need, they will surely be coming
back each time. Additionally, search engine spiders
love a site with changing content!
*****************************************
Stephen
Boutelle, "The Premiere Info-Strategist" (TM),
has developed a unique system of converting "ordinary"
information into a valuable (and profitable!) resource.
Discover how you can use his "Info-Strategies"
and "Unleash Your Own Prosperity" at http://www.ProsperityUnleashed.com
==="Tips
2 Help You Prosper"===
Here’s how you can get a little bit of "online
fame."
It's
very simple: if you know of a great no or low-cost Tip
you’d like to share, please feel free to send it Here
Along
with the tip please include your name, website URL and
a brief one-line description or tagline. If I use it,
you get the credit!
I've
got a brand new one I'd like to share with you. My friend
Richard Quek has just created a brand new website
that features: Free downloads of quality software and
ebooks, an opt-in list building tool and a "Refer-A-Friend"
program. And best of all, Richard's new
site doesn't cost a dime to use!
===Q
& A: Reader Response===
It's your turn, now . . . Tell me, What's
your biggest obstacle, question or concern about "Creating
Your OWN Brand of Success"?
Send it Here
and I'll do my best to respond to it in the next issue.
In
the meantime, let me know what you think about this
newsletter, and any suggestions you may have to help
make it better: Click
Here!
===Middle
Sponsor===
Find
out how to safeguard one of your most expensive--yet
often least-protected--purchases:
Click
here!
===Parting
Thoughts . . .===
I
hope this latest issue of ProsperityUnleashed! has
been helpful to you. If there are specific topics about
Success that you would like me to cover, please feel
free to contact me here.
The purpose of this publication is to help you.
And
in closing, here's something that just might help you
in your quest to 'Create Your OWN Brand of Success'
- but only if you use it. It's called
Mr.
Zine and it will give
you bonus points toward bonus items for this or any
other ezine listed there. But remember, the link
has a time limit. (Of course you can list your
publication too!)
Click
here
to earn Mr. Zine Points for reading this issue.
NOTE: You can collect your Mr.
Zine Points ONLY if you click the link above.
Collect Points and cash them by selecting Bonuses!
Tune
in next issue when we will be looking at ways to help
you become a "Marketing Hero" for your local
or area tourist attraction. And as always, if I can
be of any help to you, please let me know.
Seeking YOUR Success,
Stephen
Boutelle
Contact
E-mail
===Bottom
Sponsor ===
Take
the Frustration Out of List-Building: Discover
How
to Streamline Your Efforts!
==='EZINE
LEGALESE'===
+We Accept No Responsibility In Any Way for the Content,
Profitability or Legality of Any Published Articles
or Advertisements Contained Within This Newsletter.
+Publishing
of Articles Does NOT Constitute A Recommendation of
Items Mentioned or Advertised Within Those Articles
Unless Otherwise Stated.
+As
the old saying goes: "Buyer Beware!" Always
do your own research and due diligence before responding
to any offer- online or offline. If it seems too good
to be true, it usually is.
+Information
Contained within This Publication is Subject to Local,
State & Federal Laws.
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is intended for Informational Purposes Only and is Provided
"As Is" with NO Guarantee of Income or Warranties
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Thanks.
==================================
Click
Here to grab your Free New E-Book by Millionaire
Marketer J.F. (Jim) Straw and discover how to
"Create Your Own Brand of Success."
==================================
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P.O. Box 434 Jamestown, TN 38556
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