By: Stephen Boutelle © 2005

Having made the decision to do so, the next question is: “How do you get ‘it’?” The answer is to begin conducting research-both on and offline.

Begin with your online research. Get into their heart and head by frequenting forums where they hang out to discover their hurts and hopes. Find out the websites that cater to their interests. Subscribe to the very same ezines and newsletters that they read.

While we’re on the subject, here’s a powerful but little-used secret I’ve discovered: Check out the ezine’s Archives. That’s where you’ll find helpful tips, resources and articles that will help you while teaching you what you need to know about the topic you’re researching.

But don’t stop there; do your own online search to find additional sources to compile or create the specific information product your target market wants.

Now it’s time to move on to offline resources. What do I mean? Go to your local library or to one in a large city or at a college and do some good old fashioned research like you had to do for those high school and college papers (yes, you can use your laptop.) Take notes on the information you find in books, magazines and reference materials as you continue finding or assembling information about your topic. And don’t forget to read the trade journals as well.

Why would anyone go through the effort to do these things? You’re on a mission that’s why. You are going to become the authority on the very problem that your hungry market is starving for specific information you know they must have to help them solve it.

Better yet, as a result of your intensive research on behalf of your target market, you’re going to discover the experts who are the recognized authorities in their field. Then you’re going to contact them with an offer to help them get some free exposure to their audience by allowing them to contribute to your product by sharing their expertise. This could be achieved by a questionnaire, an interview, a special article or report written specifically for your product . . . The bottom line is that you want to take the necessary steps to create the best possible product that contains the information needed to best solve your target market’s problem.

But you’re not done yet; product creation is just one part of “giving them what they want.” Once you’ve finished your targeted problem-solving product, it’s time to write a killer sales letter.

Now before you start telling me you can’t write, let me finish. You’re going to write that letter as if you were the very person your product was specifically created for! You should be able to do this easily enough; after all, thanks to your intensive research, you know exactly “where they’re coming from” because you’ve gotten inside their head and heart.

Tell that person, just like you were right there with them, that you really do understand their frustration with this problem (and prove it with what you’ve learned). Then having done that, also tell them that you have exactly what they want to solve that problem—and that your solution was created just for them. The way that you demonstrate that fact is to not only give them the solution they want, but also to give it to them the way they want it, packaged as an e-book, in digital audio or video, or as a physical product.

Will this take a lot of time, sweat and effort? You’d better believe it! But if you do choose to get your share of online wealth using this method, the pay-off is two-fold. First of all you’ll find out that Zig Ziglar’s quote, which is the basis of my marketing philosophy, is true: “If you help enough people get what they want, then they will help you get what you want.” Second, and just as important, you will be among the select few men and women who truly understand from experience how to successfully tap into the greatest source of Internet wealth that’s never been seen!

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Here’s how you can get a little bit of "online fame."

It's very simple: if you know of a great no or low-cost Tip you’d like to share, please feel free to send it Here

Along with the tip please include your name, website URL and a brief one-line description or tagline. If I use it, you get the credit!

Here's a great resource that I found out about a few months ago. It's just the thing if you're looking for a really good professional autoresponder--that also offers FREE accounts! I liked it so much that I even sent in a testimonial for it . . . It's my friend Gary Huynh's New Autoresponder

===Q & A: Reader Response===

It's your turn, now . . . I would like to know: What's your biggest obstacle, question or concern about achieving success (either on or offline?) Please submit your question Here and I will do my best to help answer your question. Questions and my response will appear in this section of the newsletter. (Hmm . . . more free publicity for you!)

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