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Volume
2 No. 4 October 20, 2005
An Eph5 Communications
Publication
Editor & Publisher: Stephen Boutelle
© 2005 All Rights Reserved
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MISSION STATEMENT:
ProsperityUnleashed! Newsletter
is Dedicated to Bringing You Fresh Original Content,
Proven Profit Strategies and Resources You Really Can
Use to Help You Plan For, Create and Streamline Your
Own Success.
============
Inside
This Issue:
=============
+ Your
Thought-Provoking "Prosper-verb"
+ Editorial:
"Written Wruminations"
+ Top
Sponsor
+ "The
Titanic And Columbia: Lessons For Success" (Feature
Article)
+"Tips
2 Help You Prosper"
+ Q &
A: Reader Response
+ Middle
Sponsor
+ "Making
Profits With Electrons: A Review of The E-Code" (Info-Article)
+ Parting
Thoughts
+ Bottom
Sponsor
+ Subscription
Management
===A Thought-Provoking "Prosper-verb "===
|
"Forget
About The Product: When It Comes Down To 'Brass
Tacks', The First Thing They 'Buy' Is YOU--Not
Your Offer. Credibility is Crucial For Any Marketing
Endeavor."
- Stephen Boutelle |
==="Written Wruminations"===
I'd like to say a
big "Hello!" to you regular
subscribers of ProsperityUnleashed! and extend
a Super Special "Welcome to
the Group!" to all of you new subscribers
as well!
I have been so busy working on various aspects of my online
business over
the past several months, along with a project or two--and add to that a JV or two--that
. . . I got off course! Hey, I'm deadly serious here.
Find out more about my "Course Correction" in my article
below. As crazy as it may seem, it is
possible "not to see the forest because of all of the
trees."
You'll get a special treat with this issue because I'm also
including a review of Joe Vitale's and Jo Han Mok's
"The E-Code." Is it really possible to create a continuous
income stream using only E-mail? Get
the 'inside scoop' on the "E-Code" below.
Of
course there's also the subscribers only membership
site. (The username is prosper
and the password is success.) And if
you ever want to check out my newsletter's back issues,
you can find them here.
Before
I go, I'd like to remind you that I'm always open to
your feedback including any questions, ideas or suggestions
you may have about
ProsperityUnleashed! Just Click
Here! and I'll be happy to respond.
Finally,
to find out "just who is the guy writing this newsletter?",
click Here!
Now
I promise: I'll stop chattering so that you can start
reading :)
Seeking
YOUR
Success,
Stephen
Boutelle
"The Premiere
Info-Strategist" (TM)
http://www.prosperityunleashed.com/
"Create Your OWN Brand of
Success"
Eph. 5:16 "Making the Most of Every
Opportunity"
===Top Sponsor===
The
One Place To Access "Heavyweight" Marketing
Tools Without The "Heavyweight" Price.
==="Feature Article"===
"The Titanic And Columbia:
Lessons For Success"
By:
Stephen Boutelle © 2005
It's
always "the little things" that seem to cause the most
problems. Like a piece of ice, in the case of the Titanic,
or a 'loose tile' on the Space Shuttle. Ordinarily a
piece of ice and a section of ceramic tile couldn't
wreak havoc with either an ocean-going vessel or a space
ship, but in each situation, both ships were destroyed
because someone overlooked some seemingly small but
important details because they were focusing on
the wrong Goal.
The
same principle holds true in our pursuit of goals. There's
absolutely nothing wrong with having and setting goals-
we must do this if we're going to get anything worthwhile
accomplished. But the problem comes when, in the
course of achieving those goals, we get so caught
up in the process that we overlook very important
details. The result: we get "off course" in
achieving our goal because "the Project" supercedes
"the Purpose" and as a result, often replaces
it.
Whether
it's an aircraft, spacecraft or ship, in order to arrive
at the intended destination, a series of "course
corrections" are necessary. The pilot must continually
interpret the current position in relation to the final
destination--and be aware of potential hazards--in order
to make the small necessary adjustments to stay on course
and arrive safely.
In
the case of the Titanic, it's recorded that
Captain E.J. Smith had received seven warnings about
icebergs but, as this was his retirement voyage, and
because he wanted to get to New York in record time,
he ignored them. It is also believed that Bruce Ismay,
the Managing Director of the White Star Line, who was
also on board, put pressure on Captain Smith to maintain
the ship's speed. Also further studies later showed
that many sub-standard rivets were used to build the
ship.
Beginning
in 1990, Carnegie Mellon professor Paul Fischbeck conducted
a risk analysis of the Space Shuttle's thermal protection
tile system and found that the undersides
of the wings close to the fuselage and right under the
crew compartment were highly vulnerable to tiles
being knocked off or broken by insulation falling from
the fuel tank and from other debris. The report also
found that a key problem faced by NASA was training
technicians to glue tiles on the hull of the space shuttle
and then to properly test the strength of the bonding.
In
both situations, because of lack of attention to details,
disaster and loss of life were the result. While trying
to "get her done", many people involved in
the process lost sight of the real Goal: making
sure each ship was built to endure the trip and capable
of arriving at its destination safely.
So
what does this have to do with Marketing and
running a Home-Based business? The answer is:
plenty.
Just
like the companies that were contracted to build each
of these ships, we can get the idea that "the Goal"
for our business is defined by the Project we are working
on. All of our efforts and
energies must be harnessed to get it finished, we reason.
And to a point, that may be true.
Well,
I have also been one of those people who "got that
idea" and followed that line of reasoning-but I
didn't realize it until very recently. I thought that
the Goal was to get the Project done and to keep my
online business going.
It's
a proven fact that "where you look is where you
go." How many times have you started to veer off
the road toward what you were trying to get a better
look at as you passed by it? (You've done it too, huh?)
Well, the same principle holds true in anything we do.
I was so busy looking at my immediate goal
that I lost sight of my ultimate goal--the
reason Why I've set up my business in the first
place. The reason of course, is to be able to spend
more time with my family and to have the means to do
things together and to go places with them.
But
because I was focusing on my Project, I lost sight of
the Purpose and created problems and frustration for
the very people I was supposed to be "doing this"
for. I needed a course correction and to get my focus
on the Real Goal again.
When
I was given a "wake-up call" out of tough
love by my family, they were finally able to help me
realize what had happened and the problems I had created.
As a result, I have made some very serious "course
corrections" of my own.
No
longer am I online every
night 'til
all hours of the night; I also need to spend meaningful
time with my wife--and get a good night's sleep so I
can function well at my job.
I'm
also not doing any "business" activity until
after our children have gone to bed; they need time
with their Daddy and I need time with them.
And
just like God teaches in the Bible that we need a day
of rest from work, I've also set aside a day to rest
from my online endeavors.
But
I didn't stop there: knowing how obsessed I can get
with my online endeavors, I've written out these things--and
taped them to my keyboard. Every time I go to it I see
that paper and have to flip it back before I can do
anything else.
Now
I am becoming more rested, more pleasant to be around,
and I have a much more balanced life and perspective
on life. My focus, thoughts and energies are no longer
occupied solely with my ebiz. It might take me a little
longer to "get there" this way, but I know
that when I do arrive, the people that I'm "doing
this" for will be there with me, the "trip"
will be that much more enjoyable, and we will all arrive
safely.
Maybe
you're not as pre-occupied with your business endeavors
(on or offline) as I have been. Or maybe I've just described
you to a "tee." In any case, each of us needs
to do regular "course corrections" as we work
to "Create Our Own Brand of Success." We also
need to be sure we're focusing on the Right Goal, not
just the "immediate" one.
And
finally, we need put in writing a detailed description
of our Ultimate Goal (don't just put "live the
Internet Lifestyle") and place it where we'll see
it as a daily reminder so that it will help us to remember
that our business endeavors are supposed to be a means
to that end; they are not the Goal.
Otherwise,
we will run the real risk of experiencing personal and
family shipwreck because we failed to be
aware of potential hazards and make those small but
necessary adjustments to stay on course and reach our
Goal unharmed.
*****************************************
Stephen
Boutelle, "The Premiere Info-Strategist" (TM),
has developed a unique system of converting "ordinary"
information into a valuable (and profitable!) resource.
Find out more about his "Info-Strategies" and
his monthly newsletter at http://www.ProsperityUnleashed.com
==="Tips 2 Help You Prosper"===
Would
you like to get a little bit of "online fame"? (Sure- we all would, right?)
Here’s how:
If you know of a great no or low-cost Tip you’d like
to share with other newsletter readers, please feel
free to send it Here
Along with
the tip please include: your name, website URL and a
brief one-line description or tag line for it. Of course,
if I use your tip, you get the credit!
Here's a couple of free resources that I've just discovered.
If you've used Adobe PDF for very long, you know it
seems to take forever for it to open. I've found a great
free alternative Reader that "opens on a dime"
here.
And if you'd like to find out more about how to make
money with Niches, you can get your free $97 value course
here.
===Q & A: Reader Response===
It's your turn, now . . . Tell me, What's your biggest obstacle, question or concern about
achieving success? Send it Here and each subscriber
who responds will get a special brand new Free gift!
In the meantime, let me know what you think about this ezine,
and any suggestions you may have to help make it better:
Click Here!
===Middle Sponsor===
Find
out how to safeguard one of your most expensive--yet
often least-protected--purchases: Click here!
==="Info- Article"===
"Making Profits With Electrons: A Review of the
E-Code"
By: Stephen Boutelle © 2005
Dr. Jo Vitale and Jo Han Mok have co-authored a book based
upon one question: "Is it possible to make money
online, almost instantly, using only E-mail?" That's
a pretty good question, especially in light of concerns
about the viability and effectiveness of e-mail. Of
course each of them could have answered with a resounding
"Yes!" and given examples from their own stellar
successes. But they didn't stop there. They were determined
not only to prove that "The
E-Code" works, but to prove that it works in
all kinds of ways.
How did they do this? Dr. Joe tells how in the Introduction.
First of all, Jo Han contacted Dr. Joe about writing
a book together--by using e-mail. Next, they arrived
at the topic for the book after conversing--you guessed
it--by e-mail.
After settling on the topic, they decided that they wanted
to write the book--by email! So they contacted several
online experts--using e-mail only, and asked them to
contribute their suggestions and tips for usinig "The
E-Code." The result? Over thirty experts responded with their
e-mailed responses.
Then those contributions were polished and revised--using e-mail.
Dr. Joe even wrote and sent the Introduction
by e-mail. And finally, the files comprising the book
were e-mailed to the printer. The existence
of the book itself is proof positive that the E-Code
works.
Now
about those contributions . . . 33 online professionals
shared a total 43 ways to use The
E-Code
effectively. One of my favorites was Ewen Chia's chapter
on strengthening your Affiliate Marketing business.
He gave a very practical suggestions about creating
a portfolio of dependable affiliate programs and then
marketing them repetitively.
I
especially enjoyed (and highlighted like crazy!) Gary
Vurnum's thought-provoking chapter on "Missing
Links." He has some incredible common-sense insights
about Success tucked away in there.
My
highlighter also left its mark on Jo Han's short but
jam-packed chapter on "Increasing Website Conversion."
His marketing and copywriting expertise are very evident
in each of his five points.
Of
course, having a passion for Joint Venturing, I definitely
took the time to read some valuable advice on the subject
contributed by Barry Boswell that I will definitely
incorporate into my next JV.
In
my opinion, one of the best-kept secrets of The
E-Code
are the contributions from people like: Christian Godefrey,
Larry Dotson,--and the four awesome chapters, two on
Affiliate Success and two on "Creating
A Simple Online Marketing Business Plan for Maximum
Success," by Terry Dean. These are veritable "Reports"
in themselves.
So,
based upon the content from these 33 contributors, do
I think it's possible to make money using "only
electrons?" It's not only possible; these people
are living proof that it works!
Now,
do I think that this book could really help you with
your E-Mail Marketing endeavors? Sure I do--especially
if you do like I plan to and follow Gary Vurnum's special
Success secret!
*****************************************
Stephen
Boutelle, "The Premiere Info-Strategist" (TM),
has developed a unique system of converting "ordinary"
information into a valuable (and profitable!) resource.
Discover how you can use his "Info-Strategies"
and "Unleash Your Own Prosperity" at http://www.ProsperityUnleashed.com
===Parting Thoughts . . .===
In
closing, here's something that just might help you in
your quest to 'Create Your OWN Brand of Success' - but
you've gotta use it. It's called
Mr. Zine and it will
give you bonus points toward bonus items for this or
any other ezine listed there. But remember, the
link has a time limit. (By the way, you can add your
publication to the list too!)
Click
here to earn Mr. Zine Points for reading this issue.
NOTE: You
can collect your Mr. Zine Points ONLY
if you click the link above. Collect Points and cash
them by selecting Bonuses!
Be sure to watch for the next issue for more helpful and proven
tips, articles and strategies for you to use as you
continue to "Create Your OWN Brand of Success!"
Seeking YOUR Success,
Stephen Boutelle
Contact E-mail
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