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ProsperityUnleashed!:
"The No-Nonsense Guide to YOUR Success"
Volume I
No. 2 August 27, 2004
An Eph5
Communications Publication
Editor & Publisher: Steve Boutelle
© 2004 All Rights Reserved
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MISSION STATEMENT:
ProsperityUnleashed!
is dedicated to bringing you
fresh original content, proven profit strategies and
resources you really can use to help you plan for,
create and streamline your own success.
======================
Inside This Issue:
======================
+ "Your Thought-Provoking "Prosper-verb"
+ Editorial: "Written Wruminations"
+ Feature Article Sponsor
+ What I Learned on my Summer Vacation (Or "It Was a Nice Place to Visit
. . . Where Did I Go?") (Feature Article)
+ Q & A: Reader Response
+ The "Not So Secret" Secrets of Success
+Info-Article Sponsor
+ Recommended Resources for Your Success
+ Closing Comments & Subscription Management
==========
A Thought-Provoking "Prosper-verb "==============
"Education without Application is Stagnation."-
Steve Boutelle
=============== "Written Wruminations" ==================
Welcome
back to the regular subscribers of ProsperityUnleashed!
and a super special welcome to all of our new subscribers
as well!
Hope you're all having a terrific summer!
First of
all I owe each of you a huge apology . . . this is the second issue
but you might have noticed that it is nearly two months after
the first one
. . . this is supposed to be a bi-weekly publication;
however, I've been very busy
working on some special projects- and also took a week and a half vacation
in July. One of those special projects is my soon-to-be announced Free Membership
site that will feature a variety of helpful items and resources for subscribers only . . .
As a result, I've gotten behind on writing and publishing this edition.
Of course,
I don't want to toss together something just to get an issue out; you
deserve better than that and my own capabilities are also better than
that. I will do my best to put out a useful and meaningful publication
on a bi-weekly basis.
In this
issue I wrote a new article about a startling discovery I made
during my vacation. Yes, it's about success . . . (but it's not what you think!)
Also I've included a great article I found on the not-so-secrets of real success!
As always
if you have any questions or suggestions about ProsperityUnleashed!
Click
Here! and I'll be happy to respond.
And now, "on with the show!" :)"
Seeking YOUR Success,
Steve Boutelle,
Eph. 5:16 "Making the Most of Every Opportunity"
"Premiere
Info-Strategist" (TM)
http://www.prosperityunleashed.com
"Create Your OWN Brand of Success"
==========
Feature Article Sponsor ===============
Is Your Website Like a Ghost Town?--Click
Here!
to get the
Keys to Bulletproofing Your Online Success!
===========
"Feature Article" ===============
What I Learned on my Summer Vacation (Or "It Was a Nice Place to
Visit . . . Now, where Did We Go Again?")
By Steve Boutelle ©2004
It's amazing
what you can learn about success and marketing when you're
on vacation. In July we took a much-needed and well-deserved
week and a half vacation with my wife and two young children.
Because
of their age, we planned to visit some places that would appeal
to them, like a zoo or train ride. It was our first vacation with our
one year old daughter and all in all, we had a pretty good time.
First there
was the Wilderness Park. It was small but featured a wide
variety of animals like lions, bears and emus and even featured unique
ones like the zebu. To our dismay the digital camera's batteries were
lifeless, so we thought we would buy some from the souvenir shop. Wrong!
They didn't have batteries of any kind.
And of
course, our video camera wasn't fully charged so we could only
use it sparingly (fortunately we were with my mother and my cousins- they
had cameras that worked!) Nonetheless, we all had a great time . . .
That is,
until we were ready to leave and wanted to pick up some
souvenirs. Imagine our surprise and dismay when we were informed that
this tourist stop did not even have postcards or refrigerator magnets
with its name on them! A webpage, yes, but something to remember them
by which would also provide free advertising for them, no! (Anyone taking
notes? This is a great example of how not to create your own brand of
success.)
The next
day we went on a very unusual miniature train ride. I'm a bit
of a railfan (the correct term for a "train nut") and was very pleased
and intrigued by the meticulous detailing of its cars. It was like a real
train that had been "shrunk". This time, of course, we had our camera
and video camera ready to go.
So imagine
if you will, the surprised look on our faces when we slowly
descended in circles passing several carefully-detailed miniature
buildings into a small valley and then disembarked at a large children's
play area. That was all there was to it! Of course the marketing done
through the brochure made it appear that it was much more than what we
had just experienced. We enjoyed the ride but it wasn't nearly what we
were expecting. (Success lesson: always strive to over-deliver; that
way your customer won't experience what we did-"buyer's remorse.")
We tried
to make the best of it (we did have a nice train ride) and
headed toward (you guessed it!) the souvenir shop. They did offer some
items that were branded with their name, however the most sought-after
type by the average tourists (our family included!)- postcards and 'fridge'
magnets with the railroad's name on it- weren't to be found. Practically
any other railroad name was available, but not theirs. So, once again,
no free advertising in the mail or on the 'fridge' for them from us.
We settled for a branded drinking glass, a branded toothpick holder and
a couple other small items.
Our final
destination was a city zoo. Though it was small, it had an
impressive design and an excellent variety of wildlife. There was a
also a petting zoo, live presentations and even a small train that circled the
zoo. Our family had a great time.
After checking
the map to make sure we hadn't missed anything, we
headed for the fairly large souvenir shop. Much to our surprise and
relief, they did offer postcards with the zoo's name and refrigerator
magnets. But other than some t-shirts, hats and toy kaleidoscopes,
their brand wasn't on any of the many other items. Too bad; we settled
for two kaleidoscopes, a magnet and some postcards. (They did a much
better job marketing, but still had room for improvement).
All the
way back home I kept asking myself, "Why would anyone in
their right mind want to sell a bunch of stuff that could have their
name on it but didn't?" And furthermore, "Why didn't they stock the
usual trinkets with their name on them that are typically in demand
by tourists?"
I guess
I'll never know the answers to those questions, but our
experience serves as a poignant reminder that, whether on or off line,
unless you purposely plan to differentiate yourself and to advertise
your own brand of success in the most cost-effective and convenient
ways possible, you're torpedoing the very success you seek.
(And if
you're wondering about the names of the places we visited,
I've purposely omitted them because I plan to contact each of them
with some marketing ideas of my own!)
(Note: This
article may be re-published but must
include the resource box below.)
=========================================
Stephen Boutelle, "The Premiere Info-Strategist" (TM),
has developed a unique system of converting "ordinary"
information into a valuable (and profitable!) resource.
Discover how you can use his "Info-Strategies" and learn
how to "Unleash Your Own Prosperity" at
http://www.ProsperityUnleashed.com
=============
"Tips 2 Help You Prosper" =================
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Tip you’d like to share with us, by all means send it in to this address:
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description or tagline. If we use it you get instant exposure-
great idea, huh?
Here's a
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Next, here's
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==========
Q & A: Reader Response ===============
Got Questions? I'll do my best to get Answers. Go ahead; fire away!
Send 'em to:
Click
Here!
In the meantime,
let me know what you think about this ezine, and
any suggestions you may have to help make it better.
Click
Here!
==============="Info-
Article" ====================
The "Not So Secret" Secrets of Success
© 2003 by Terri Seymour
Have you ever heard of the "secrets
of success"? Many
times people are trying to sell you these "secrets" for
a very high price! Well, in my five years of Internet
marketing experience, I haven't learned any "secrets".
These so-called "secrets"
are mostly common sense
and hard work. We all know these "secrets". We just
have to apply them and use them consistently.
"Secret" #1 - People
Dealing with people can be hard,
but we all know we
must be courteous and professional. You need to
accept the fact that you cannot please everybody. When
you come across one of these people you cannot please
no matter what you do, just deal with them firmly, but
courteously and professionally. Not a "secret"!
MOE Motto -Treat people as you would like to be treated!
"Secret" #2 - Passion
We all know that we need to like
what we do in order to be
really successful at it. If you are interested in pets
do not start a business dealing with cars! ;-)
Building an online business will take a lot of passion
to get through the frustration, obstacles, and other
difficulties. There will be many times when we will
need our passion to get us through! Not a "secret"!
"Secret" #3 - Customer Service
Another "secret" is to
treat the customer with respect
and courtesy. It will not be easy to deal with difficult
customers this way, but it can be done. I have worn
down some of the nastiest customers by a continuing
campaign of courtesy, politeness and professionalism!
Each time I dealt with this one lady,
she was less and
less rude and upset and more relaxed and easy to deal
with. Eventually, she was thanking me and praising me
for being so helpful and nice. Don't be condescending
and don't let yourself get upset. Remain calm, yet be
firm and respectful. Not a "secret"!
"Secret #4 - Promotion
To build a business, people must
know that you and
your business exist. Advertising, promotion and
networking are how this is done. Set up a promotion
schedule and stick with it. Be consistent. This may
get tedious at times, but it must be done!
Write and submit articles, publish
an ezine, get listed
all over the web, do link exchanges, swap ezine ads,
compile a fr~e ebook for viral marketing, subscribe
to announcement lists, visit message boards, get
involved in discussion groups........there are hundreds
of ways of promoting yourself and your online business!
Not a "secret"!
"Secret" #5 - Hard Work
Despite what many people have said,
it is not easy to
"get rich overnight" and "making thousands a week,
while doing nothing" just doesn't happen. To be
successful you will need to work and work hard. This
is where passion for your work comes in!
Not a "secret"!
"Secret" #6 - Commitment
Expanding on the hard work "secret",
you will need to
make a commitment to success. You must be willing
to make sacrifices and work long hours. This will not
happen overnight....it could take years. Are you
prepared for years of frustration, hard work, ups and
downs, dealing with people (good and bad), rejections,
and everything else that comes along with building a
business? Not a "secret"!
"Secret" #7 - Pride
Take pride in your work. Your work
and your business
will be a reflection of you. Build your reputation for
a solid foundation of success. Be true to yourself and
your business. Not a "secret"!
"Secret" #8 - Goals
Be aware of what you want and how
you want to get it.
Do not go blindly into business without some planning
of your goals and accomplishments. Use short term
smaller goals to eventually reach your long term
ultimate goal of success. Not a "secret"!
So we know in order to start and build a business, we
must plan our goals, be prepared for the work and
commitment of building that business, and that we must
build a reputation of trust and professionalism.
I know we all knew that. It just
helps to be reminded
once in awhile! ;-)
******************
Terri Seymour owns and operates MyOwnEzine.com
Learn to publish and promote your own ezine.
mailto:subscribe@myownezine.com
Sign-up for the FR~E MOE Ezine Publishing Ecourse
mailto:moe-mini-course@getresponse.com
You can contact Terri at mailto:ter02@newnorth.net
===============Info-Article
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And with
that we wrap up another edition.
Perhaps you've learned something that'll help you improve your own success.
. .
And as always,
If I can be of help to you in
any way please let me know.
Contact E-mail
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