How to Create Your Own Viral Ebook: the recipe...

Written by: John Delavera

Here is the 'recipe':
(PRINT . . . and take notes!)

First, find a subject that is HOT.
When I wrote the '7 Viral Marketing Articles,' the
*viral*-subject was hot. Today, it's still a hot subject.
Find YOUR subject.

You can read again my article
'How to Read What People Have In Mind'

Then use the 'Article Finder' - download it from here:
http://affiliatescenter.com/articlefinder.zip
Open the software and type the keywords for the subject you
want to create the ebook for. This software will s earch
the majority of the online archives of articles and will bring
you several pages of results. You can re-publish the
articles as long as you don't alter the 'Resource Box' that
mentions the writer (this is the Copyright section.)

Select the articles you want to re-publish. Pick a magic
number. A number is magical when it ends in 1 or 7. Don't
ask me why. It just is. So, it could be 7, 17, 27 or 11,
21, 31, etc...

Then find 1-2 (only ONE to TWO) products that offer an
affiliate program AND are relevant to the subject you're
dealing with. Example: I created the '7 Viral Marketing
Articles' for promoting 'TurboReferer'
http://url4profit.com/to.cgi?id=admin&pid=104
because my software deals with viral marketing.
I created the '7 Ebook Marketing Articles' for promoting the
'Best Fr ee Ebook'
http://url4profit.com/to.cgi?id=admin&pid=104
and 'Fr ee Software For Ever' at
http://url4profit.com/to.cgi?id=admin&pid=79
because of the relevancy these products have with ebook
marketing.

Then create the STRUCTURE & the STYLE of your ebook.
You'll need an HTML editor, some images, an ebook
COMPILER, and an ebook cover generator.

You can choose one of the following fr ee html editors:
- HTML-Kit - http://chami.com/html-kit
- Amaya - http://www.w3.org/Amaya
- Sothink HTML Editor - http://www.sothink.com/htmleditor
Or You can use commercial software like FrontPage(TM) or
DreamWeaver(TM).

As for the ebook compiler you need, you can find
Jimmy D. Brown's Ebook Creator Kit at
http://url4profit.com/to.cgi?id=admin&pid=23
or Armand Morin's Ebook Generator at
http://url4profit.com/to.cgi?id=admin&pid=62

Or if you want to offer PDF files your affiliates can also
brand check Michael Wagner's viralPDF software which
one I have used and I do trust:
http://url4profit.com/to.cgi?id=admin&pid=56

Note: I know there are many fr ee ebook compilers.
You need one that will allow you to offer BRANDABLE copies
to your readers. More about this below.

I'd suggest you add some images to your html pages.
Some bullets, a logo, and images will make your ebook stand
out. Furthermore, you can see when I created my first ebook
that I had ALREADY decided the STYLE I'd use for the rest
of the ebooks I WOULD create in the future. Look at
http://turboreferer.com/pillseries and you'll see that ALL
the ebooks have the same STYLE. I even gave a title to the
SERIES of ebooks *I would* create: 'PillSeries Ebooks'
(because they all would be small ones - like pills:-) So,
you also need to create YOUR STYLE and keep it the same for
ALL the ebooks you'll create in the future. Your style is a
part of your brand. Remember this.

You'll also need software for creating your ebook covers.
Check Armand Morin's Ebook Cover Generator here: 
http://url4profit.com/to.cgi?id=admin&pid=62

So...  let's say that you chose the subject for your ebook,
found the relevant articles to re-publish, created a style
for your ebook, wrote the html pages, added your affiliate
links to the product/s you want to promote through your
fr ee ebook, created the images (or used some fr ee ones
you found on the Net),  created the ebook cover...

What's next?
Believe it or not, this is just the beginning.
Why should someone distribute your ebook?
*Money* should be the reason. 
Unless you have written the BEST ebook with UNIQUE content
that others will spread all over the Net like maniacs (like
what happened to Seth Godin's "Unleashing the Idea Virus"
- do you remember that ebook?), you need to offer a REASON
for people to redistribute your ebook to their audiences.

So, you can either:
- offer an affiliate program and allow your affiliates to
insert their affiliate links into your ebook,
- or just offer a brandable version of this ebook with
links that people can re-brand.

In both cases, you need to create a BRANDABLE version of
your ebook. That's why the ebook compiler I suggested to
you above is the one you need.

By using one of the suggested ebook compilers, you'll
distribute the brandable version of your ebook along with
a special brander application so your readers/affiliates
will be able to brand your ebook with their information.

You also have to write the instructions your readers/
affiliates will need in order to brand your ebook. Then,
use a compression utility and compress the 2 versions of
your ebook: the plain one and the brandable one. Here is a
fr ee compression utility you can use: JustZIPit -
http://free-backup-software.net

Let's say that you have created both your ebook and the
brandable version of your ebook.

Note: you can also CHARGE a small fee for allowing others
to brand your ebook with their information. I do not
suggest this method if you do not offer unique content.
Your first ebooks MUST BE FR EE, so you'll become KNOWN -
then you can create other ebooks and charge for the
brandable version.

What's next?

You have to install an autoresponder like Autoresponse Plus
http://url4profit.com/to.cgi?id=admin&pid=44

Or you can use a remote autoresponder service like Get
Response http://url4profit.com/to.cgi?id=admin&pid=93
or Aweber http://url4profit.com/to.cgi?id=admin&pid=92
or use a fr ee one at SendFree, http://www.sendfree.com

Why do you need the autoresponder?

:-))

Don't ask me this question...

No matter what you create online, your task is to increase
your list of subscribers/readers/customers, etc... Money is
in the list, remember? Again, if you go to
http://turboreferer.com/pillseries, you will see that I use
a separate autoresponder for each ebook I released. I want
to know who downloads my ebook and I want to be able to
follow up with my readers to either promote my products or
to inform them about my new fr ee ebooks.

If you do not use an autoresponder for gathering the names
and email addresses of the people who'll download your
ebook, then... do NOT create your ebook, do NOT create
anything... There is no point.

What's next...

Your last task is creating the web pages for offering your
ebooks. I can hear you whispering... 'Offering my ebooks to
whom?'

Good question.

I told you how to create your ebooks.
The promotion of your ebooks on the web is another big
matter and it's just like the promotion of your products.
You must become a 'cyber-social' person, participate in
forums, use your email signature, etc., in order to make
your ebook known. And of course, you can submit it to ebook
directories you find online.

Now...

What do you think?
Is it easy to create a viral ebook? I hope so.
Okay:-)
It's not that easy, but once you create your first one, all
the following ebooks will be a "piece of cake" for you.
Remember that the most difficult part is NOT the creation
of your ebook; it's the PROMOTION of your ebook.

However, if you have NO idea of what I described above or
if the whole procedure scared you so much that you're now
saying,'there is no way I can create my ebook this year or
in the next one coming,' please calm down...

As I have told you in my past articles, there are always
ways to reach your Ithaca. And in most cases money helps to
reach your island faster. :-)

So, if you can afford my services, I can create your ebook
in a few days from scratch, create your website, and even
install the autoresponder for you. Of course, you need to
have your own hosting and your own domain name, but we can
also find a solution for those too. Interested? Send an email
to ebooks@turboreferer.com to get the details.

If you're a member to Nicheology.com at
http://url4profit.com/to.cgi?id=admin&pid=118
check his ebook 'Viral eBook Brainstorm' or view it here:
http://url4profit.com/to.cgi?id=admin&pid=33
It's one of the best tutorial I've read!

I wish you all the best!

John Delavera      
http://eZine4Profit.com
eZine For Profit: the eZine that Educates & Pays YOU!

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