The
Greatest Source of Online Wealth
That's Never Been Seen! (Part II)
By
Stephen Boutelle ©2005
Once you’ve established yourself as the “prime
source” for what your prospective customer/target market wants
(see Part
1),
the next step is getting what they want.
Having made the decision to do so, the next question is: “How
do you get ‘it’?” The answer is to begin conducting
research-both on and offline.
Begin with your online research. Get into their heart and head by frequenting
forums where they hang out to discover their hurts and hopes.
Find out the websites that cater to their interests. Subscribe
to the very same ezines and newsletters that they read.
While
we’re on the subject, here’s a powerful but little-used
secret I’ve discovered: Check out the ezine’s Archives.
That’s where you’ll find helpful tips, resources and articles
that will help you while teaching you what you need to know about the
topic you’re researching.
But don’t stop there; do your own online search to find additional
sources to compile or create the specific information product your target
market wants.
Now it’s time to move on to offline resources. What do I mean?
Go to your local library or to one in a large city or at a college and
do some good old fashioned research like you had to do for
those high school and college papers (yes, you can use your laptop.)
Take notes on the information you find in books, magazines and reference
materials as you continue finding or assembling information about your
topic. And don’t forget to read the trade journals as well.
Why
would anyone go through the effort to do these things? You’re
on a mission, that’s why. You are going to become the
authority on the very problem that your hungry market
is starving for specific information you know they must have
to help them solve it.
Better
yet, as a result of your intensive research on behalf of your target
market, you’re going to discover the experts who are the recognized
authorities in their field. Then you’re going to contact them
with an offer to help them get some free exposure to their audience
by allowing them to contribute to your product by sharing their expertise.
This could be achieved by a questionnaire, an interview, a special article
or report written specifically for your product . . . The bottom line
is that you want to take the necessary steps to create the best possible
product that contains the information needed to best solve your target
market’s problem.
But you’re not done yet; product creation is just one part of
“giving them what they want.” Once you’ve finished
your targeted problem-solving product, it’s time to write a killer
sales letter.
Now before you start telling me you can’t write, let me finish.
You’re going to write that letter as if you were the
very person your product was specifically created for! You should be
able to do this easily enough; after all, thanks to your intensive research,
you know exactly “where they’re coming from” because
you’ve already gotten inside their head and heart.
Tell that person, just like you were right there with them, that you
really do understand their frustration with this problem (and prove
it with what you’ve learned). Then having done that, also tell
them that you have exactly what they want to solve that problem—and
that your solution was created just for them. The way
that you demonstrate that fact is to not only give them the solution
they want, but also to give it to them the way they want it,
packaged as an e-book, in digital audio or video, or as a physical product.
Will this take a lot of time, sweat and effort? You’d
better believe it! But if you do choose to get your share
of online wealth using this method, the pay-off is two-fold. First of
all you’ll find out that Zig Ziglar’s quote, which is the
basis of my marketing philosophy, is true: “If you help
enough people get what they want, then they will help you get what you
want.” Second, and just as important, you will be among
the select few men and women who truly understand from experience
how to successfully tap into the greatest source of Internet wealth
that’s never been seen!
(Note: This article may be re-published but must
include the resource box below.)
*****************************************
Stephen Boutelle, "The Premiere Info-Strategist" (TM),
has developed a unique system of converting "ordinary"
information into a valuable (and profitable!) resource.
Discover how you can use his "Info-Strategies" and
"Unleash Your Own Prosperity" at
http://www.ProsperityUnleashed.com
For
More Information About "Unleashing Your Prosperity" Click Here
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