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MoneyCraft... Like WarCraft(TM)

Written by: John Delavera

Believe it or not, the first question I ask my client - who
wants to create a successful website - is whether he has
ever played 'WarCraft(TM)' or not. Have you?

I have concluded that in order to win this 'MoneyCraft'
game on the Net, you must be able to know how WarCraft(TM)
works.

The basic principles with this type of adventure game are
these:

- You need food to feed your workmen.
- You need wood to build your buildings.
- You need money to buy more workmen, construct more
buildings, buy machines, weapons, etc.

Food, wood, and money are the basic ingredients for your
success. Once you have ALL of them, you then need a
STRATEGY. Miss one of the above 'ingredients' and you keep
your strategy for the next game - since you'll lose this
one.

That's how WarCraft(TM) works:

- First, you collect meat and poultry from the forest to
feed your workmen, while after some time, you'll be able to
construct farms.
- You need to find trees to get the wood.
- You need to find mines to get the gold.
- And you need to manage your resources in order to survive
and then to Win.

Now let's talk about MoneyCraft... actually this is my
term; there is not such a 'game' - as far as I know - but
this is what I call the 'Game of Making Money On The Net.'

Remember WarCraft(TM):

- You need food - in MoneyCraft that's 'knowledge.'
- You need wood - in MoneyCraft you need tools: software
that will allow you to build your first websites, then to
automate your website, then to better your website, then to
promote your website, etc?
- You need gold - in MoneyCraft, you need Money for buying
more knowledge and tools and for making your target easier
to reach.

Knowledge, Tools, and Money are the basic ingredients for
mastering MoneyCraft.

If you do not have the knowledge, you do nothing. If you
have the knowledge but don't have the right tools, you do
nothing. If you have the knowledge and the tools but can't
invest in the promotion of your website or the automation
of your website, you do nothing.

If you have the knowledge, the tools, and the money, you
can make your first profit. Add the Strategy and you have a
winning recipe.

If you analyze the scheme above, you'd conclude that for
getting the knowledge, you need money too. That's not true.
The Internet's free resources can give you the knowledge
you need to *START* in this MoneyCraft game - as it happens
in WarCraft(TM): you start with 3-5 workmen, but then you
must spend money to make them 10, 20, 50...

In 'MoneyCraft,' you can start with the free knowledge the
Internet offers you, the free resources the Net offers you,
and your pocket as your first 'mine.' What happens next and
how you exploit this knowledge makes the difference.

You must use the free resources in order to create your
first small mine, make some money, invest the money in
knowledge and tools, make your small mine bigger, make some
more money, again invest your money in knowledge and tools,
create another small mine, and so on. Just do not stop.

I'll give you an example:

One of my clients had the knowledge. He knew how to create
a website. He could read HTML code and could modify his
site according to his needs, could upload his pages, etc.
He also had the knowledge on how to get cre dit card orders.

He also had some tools: FrontPage(TM) for creating his
webpages, Adobe Photoshop(TM) for creating his graphics,
plus he used his knowledge and found some great free
clipart to use on his website.

He also had some money ('your pocket is your first mine.')

He bought the resale rights for a best-selling ebook and
uploaded it onto his server. He then started posting
messages to forums, message boards, and to Usenet. He also
added a description and the URL of his website to his email
signature. He also ran a free newspaper ad with a
description and the URL of his website. He subscribed to
some newsletters that were offering free ads to new
subscribers and sent his ad to 10-15 of them.

Guess what?
He got his first orders.
He repeated all these steps and got some orders again, and
again, and again...
And then nothing...

That's when he asked for my help. I asked him what he did
with the money he got from his first orders.

He told me that he used his first money to celebrate the
fact of his 'success,' so he bought a car. He then quit
his job because he thought he could cover his monthly
expenses with the money he was earning online.

Are you a MoneyCrafter?
If yes, what was my client's mistake?

He had the knowledge, the tools, and some money in his
pocket.

He applied a Strategy and earned some more money.

So what was his mistake?

Read again what I described above - and please memorize it
as...

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

'The Winning Loop':

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

So my client's mistake was that he did not repeat the Loop.

He did not spend the money he earned to get more knowledge.
He did not spend the money he earned to get more tools. He
thought that by repeating the 'winning process,' he could
win the MoneyCraft Game... That was his mistake too.

Think. Focus on The Winning Loop described above. Use your
first profit in order to INVEST. And invest again and again
and again. That's how money will bring money. That's how
you'll win this MoneyCraft Game.

If you feel that you cannot find 'more' knowledge by
yourself, or with the free resources the Net offers, then
BUY the knowledge. This must be your first target after the
first money comes: BUY more knowledge.

You can BUY new knowledge from special Internet Marketing
sources - like Terry Dean's NetbreakThroughs at
http://url4profit.com/to.cgi?id=admin&pid=95
or the Warriors' Forum at
http://url4profit.com/to.cgi?id=admin&pid=94
Getting a subscription to the forums above will give
you the new, fresh knowledge you need to repeat your
Winning Loop.

And please, do not make the mistake of believing that you
do not need more knowledge or that you know everything...

When you use your first profit to buy more knowledge, then
you'll also find the additional tools you need. This
Winning Loop will allow you to either make your existing
site better, which will make you more money, or to create a
new site, which will also make you more money.

Then do not stop. Do not celebrate. Use the money you
earned to buy more knowledge and tools and use them to
improve your existing websites or to create new ones.

Repeat The Winning Loop! This is how you'll master this
MoneyCraft Game. And if you have never played WarCraft(TM),
please do so!

Happy Marketing!

John Delavera
http://eZine4Profit.com
eZine For Profit: the eZine that Educates & Pays YOU!

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