Ask any marketer worth their salt what the most important aspect of their business is and they’ll likely tell you it’s their List. Thanks to the relationship that has been cultivated with a list of subscribers and/or customers that they’ve created and built up trust with over time, if he or she were to lose…

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It was an almost comical site. He was standing there, trying to hold the door open as a well-dressed lady, obviously a person of wealth, stepped out of her limousine. He couldn’t have weighed more than one hundred pounds soaking wet, but there he stood, valiantly struggling to be a gentleman. The wind almost took…

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It doesn’t matter how long you’ve been involved in Marketing, or whether you’re a “newbie” or an experienced marketer. Sooner or later, you will experience “The Product Creation Blues.” It could happen with your first—or fifty-first—product. In other words, it’s that the feeling of panic or frustration that sets in when you contemplate just how…

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It happens every year, and it’s one of the most-attended events during “Fair Week” at many County Fairs, especially in the American South. What am I talking about? The annual contest that determines just which of the many teen-aged young ladies from across the County will become the next “Fairest of the Fair.” Over the…

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Many times the most profound truths are often hidden in the most unexpected place… right in front of you! The problem in discovering them for most of us is that often we’re too distracted to recognize what should otherwise be obvious. A classic example is the “Acres of Diamonds” story. The main character is looking…

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It’s always “the little things” that seem to cause the most problems. And if we examine the factors that contributed to the demise of The Titanic and Columbia, we can learn lessons for success that could help us keep our own endeavors from suffering a similar fate. Like a piece of ice, in the case…

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If you were to ask a Cyberpreneur (professional online business owner) what it takes to create a tremendously successful online business, more often than not he or she would answer you with just one word: Traffic. But how do we know that this is true? Let’s examine the components that comprise a website “under the…

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